Think Twice
A framework for challenging bias, power and certainty in leadership and
decision-making.
Think Twice began as a simple idea.
In fast-moving organisations, decisions are often made quickly, influenced by instinct, hierarchy
or long-held assumptions. Yet the world we operate in today is more complex, more diverse and
more interconnected than ever before.
Think Twice is an invitation to pause.
To question what feels obvious.
To examine the power dynamics in a room.
To notice the assumptions shaping our decisions.
Because when leaders pause long enough to ask better questions, they make better decisions
for people, organisations and society.
Why Think Twice Matters
Organisations today face a combination of cultural, commercial and societal pressures. Leaders
are expected to make decisions quickly, often in environments shaped by complexity,
polarisation and rapid change.
Bias, blind spots and certainty can quietly shape outcomes.
Think Twice encourages leaders and organisations to step back and ask:
• Who is missing from this conversation?
• What assumptions are shaping this decision?
• What perspectives have we not yet considered?
• What could we be overlooking?
This simple pause can transform how organisations lead, build culture and serve their
audiences.
Think Twice exists because certainty has become too comfortable and too costly.
The Think Twice Principles
You could frame this simply as three ideas:
Pause
Create space to slow down thinking and question automatic assumptions.
Notice
Understand the dynamics of power, bias and influence shaping decisions.
Ask
Invite broader perspectives and challenge certainty to unlock better outcomes.
Think Twice House
Think Twice House is the advisory practice through which this thinking is applied in practice.
Working with founders, organisations and leadership teams, Shelley helps shape strategy,
positioning, partnerships and culture using the Think Twice lens.
