Think Twice
Think Twice began as a simple pause.
While leading Diversity, Equity and Inclusion at News UK, we noticed fatigue around the word
bias. No one wants to admit they are biased, yet all of us carry it, often mistaking familiarity for
truth.
However, when we asked teams to simply notice and mark the gender of radio guests, behaviour shifted.
Not through blame or targets but through awareness.
That pause became Think Twice
Where power, bias and behaviour are questioned before harm becomes habit.
Choosing humanity over habit in leadership, systems and everyday life.
What Think Twice Is
Think Twice is my lens for questioning power, bias and certainty.
It’s not a programme. It’s not a slogan. It’s a deliberate pause in a world that moves too fast to
notice who gets left behind.
Think Twice exists because certainty has become too comfortable and too costly
What I Mean by “Certainty”
Certainty isn’t confidence or expertise.It’s the moment we stop questioning ourselves.
It’s the belief that “I already know” about people, systems, leadership, behaviour, or what “good”
looks like.
Certainty is where curiosity shuts down
Certainty often sounds like…
“This is how leadership works.”
“We’ve always done it this way.”
“That wouldn’t work here.”
“They’re just not resilient enough.”
“That’s not our responsibility.”
“I know what good looks like.”
Certainty is comfort disguised as confidence.
Why Certainty Matters
Power decides who gets to act
Bias
decides how we interpret others
Certainty decides whether we ever question ourselves
Certainty is the quiet enabler.
It allows bias to go unchallenged.
It allows harm to be normalised.
It allows systems to stay intact — even when people suffer.
Not because people are malicious but because they’re certain.
Why This Shows Up Everywhere I Work
Certainty takes different forms, but the impact is the same.
Organisations
certainty becomes rigid policy
Education
certainty becomes “the standard child”
Parenting
certainty becomes “good behaviour”
Leadership
certainty becomes authority without reflection
In all of them, certainty resists humanity.
What It Means to Think Twice
Thinking twice is a conscious interruption.
It means:
- Slowing the reflex
- Pausing the judgement
- Interrupting the inherited story
- Choosing curiosity over certainty
"What else might be true here?”
Thinking twice isn’t about being unsure. It’s about being responsible with the power we hold.
Where Think Twice Is Applied
Thinking twice isn’t about being unsure. It’s about being responsible with the power we hold.
- Who was this built for?
- Who has to adapt?
- What gets protected and what gets ignored?
Education
In education, Think Twice questions the idea of the “standard” child.
It creates space for neurodivergence, difference and belonging over compliance.
In business, Think Twice focuses on how decisions are made and who they work for.
This isn’t about being nice. It’s about being effective without causing harm
Think Twice connects everything I do - leadership, education, storytelling and cultural
transformation.
Because this work isn’t about having the right answers...
It’s about staying open long enough to ask better questions before certainty
hardens and humanity is lost.
Think Twice — choosing humanity over habit.
